The Incentives & Recognition Insights 2025 research project is grounded in a core belief: By the Market, For the Market. No single voice holds all the answers—but together, we created something more valuable: shared insight that empowers better decisions and better business.

This research report consolidates insights from executives and companies across our field of business for industry professionals seeking a better understanding of the global landscape of incentive and recognition. The research reports include one Executive Summary, five geographical regional reports, and 5 industry reports that correspond to IMA’s five Strategic Industry Groups.  Each report is built on the same uniform data, each offering a focused lens, providing structure, depth and actionable insights across regions and roles. Together, they form a structured and scalable knowledge base for the incentive marketing industry—designed to deliver both global comparability and local relevance.

ACCESS

The Executive Summary document is an overview of the entire Incentive & Recognition Insights 2025 global report. This resource is public document available to both IMA members and non-members.