IMA Europe Awards 2025!
These awards celebrate excellence by recognizing outstanding individuals, innovative programs, and exceptional achievements within the incentive and recognition industries. See the pictures from the event below.
Excellence in Gift Cards
The Excellence Award for Gift Cards is to identify and recognise outstanding examples of B2B programs, products and services that are designed and executed in the gift card industry and space. Entries could be from retailers, hospitality or leisure companies managing their own B2B gift cards, aggregators or agencies working in the B2B gift card space or agencies managing B2B incentive or benefit programs where gift cards are the primary reward.
- Winner – B4B Payments – Gift Card Led Response to the Google Fitbit Recall
Short List:
- Vouchers Depot
- BHN’s Network – Collaboration, Connection and Purpose
- Tillo – The Tillo Difference: Gift Card Excellence in Action
Excellence in Loyalty & Engagement
The Excellence Award for Loyalty & Engagement is to identify and recognize outstanding examples of Loyalty and incentive programs, products and services. Entries may come from companies managing an in house program or agencies managing programs on behalf of third parties.
- Winner – Motivforce – Lenovo 360 Expert Achievers Program (LEAP)
Short List:
- Create Direct – ADAMA Cash Plus
- Create Direct – REHAU Rewards
- Create Direct – CLUB PRO by Michelin and Wholesale CLUB PRO by Michelin
Excellence in Incentive Travel
The Excellence Award for Incentive Travel is to identify and recognize outstanding examples of the use of Incentive Travel as an integral part of an incentive program or to honour a company offering Incentive Travel products and services.
- Winner – The Incentive Company – Go Beyond 2024 trip
Short List:
- Merit – Excellence in Travel Incentive Program – SAB Points Exchange for Mastercard
- lastminute.com – ‘Get on the plane with Priority’
- ITA Group – Ecolab
Excellence in Innovation & Technology
The Excellence Award for Innovation & Technology is to identify and recognize outstanding examples of B2B programs where technology has been pivotal to success or where a new, creative innovation has been included in the program. This award is also open to companies who offer a technical service to the incentives industry or a company who has demonstrated innovation through the launch of a new product or service during 2024 or 2025.
- Winner – Blackhawk Network – BHN Protect™
Short List:
- Runa: Fueling Today’s High-Growth Platforms
- Encore by Ovation – LOVE SUSE
- Create Direct – ADAMA Cash Plus
Excellence in Merchandise
The Excellence Award Merchandise is to identify and recognise outstanding examples of B2B programs, products and services that are designed and executed where merchandise is the primary reward. The awards is also open the companies offering merchandise services to the incentive industry.
- Winner – The Incentive Company – Race to Refresh
Short List:
- Create Direct – REHAU Rewards
- Create Direct – Rewardiful
- Create Direct – ADAMA Cash Plus
Excellence in Incentives & Recognition
The Excellence Award for Incentives & Recognition is to identify and recognize outstanding examples of incentive and recognition programs, products and services. Entries are welcomed from companies who manage incentive and recognition programs in house and from agencies who offer programs to third parties.
- Winner – Create Direct – REHAU Rewards
Short List:
- Encore by Ovation – LOVE SUSE
- Motivforce – Know Your IBM
- Create Direct – CLUB PRO by Michelin & Wholesale CLUB PRO by Michelin
Excellence in Social Responsibility & Sustainability
The Excellence Award for Social Responsibility & Sustainability is to identify and recognize outstanding examples of incentive programs where Social Responsibility or Sustainability is the primary aim of the program or to honor companies that offer social responsible or sustainable products and services into te B2B sector.
- Winner – 360insights – Sensory Garden Antigua
Short List:
- Blackhawk Network – BHN Payments For Good
- 212F- KoruGreen – Net Zero Incentive Travel Experiences
- Dots.eco – Environmental rewards
Rising Star Industry Influencer
The Rising Star Industry Influencer recognises a member of the IMA Europe Rising Stars Community who has made an outstanding contribution to IMA Europe and Rising Stars, and who demonstrates outstanding performance within their own company. The winner of this award is likely to be a future leader in the Incentive Marketing industry.
- Winner – Edda Jacobsen
Short List:
- Fede Foldes
- Jagrit Gupta
- Marco de Zuccato
Inspirational Place to Work
As companies and organisations offering products and services into the incentive marketing sector do we advocate reward, motivation and inspiration to our own teams? Is your company culture and organisation a great place to work? This award is open to IMA Europe members (fully paid members since January 2025) who believe they are the most inspirational place to work.
- Winner – BI WORLDWIDE
Short List:
- Tillo
- BHN
- Zalando – The Place to be
IMA Europe Spirit Award
This award recognises individuals or organisations that have gone that extra mile to support, promote or advocate IMA Europe. Entries are welcomed from any IMA Europe member with the final shortlist and ultimate award recipient voted by the 2025 IMA Europe Board.
Gunther Everaeart, Peter Friend, Dennis R. van den Berg and Lee Marchi
President’s Award
Working with the IMA Europe Board the IMA Europe President chooses an individual or organisation who has made a significant contribution to the Incentive Marketing industry across Europe. Previous recipients have been recognised for their pioneering, innovative approach; recognised for their achievements in building a successful company or program.
WiiN Global – Women in Incentives Network
