Blog IMA Europe

Meet Achievement Awards Group

Achievement Awards Group

Achievement Awards Group designs and implements solutions across employee engagement, channel incentives, customer loyalty, and reward fulfilment.

Over more than 40 years, we’ve delivered more than 1,000 programs for global brands and large corporates.

But what matters more than the numbers are the results. And while a lot of engagement and loyalty programs under-deliver or even fail, ours continue to work — driving business performance for our clients and delivering measurable returns on their investment.

In the context of the industry right now, these are some of the reasons why.

We’re Specialists

As more and more businesses globally value the importance of engagement and loyalty, many believe they can run effective programs in-house, using off-the-shelf software. But that often misses the big thinking and small nuances that come with deep, specialist knowledge and decades of experience.

Customised Programs

Every business has its own culture, every project its own strategy, and every campaign its own objectives. Programs should be tailored accordingly — one size simply can’t fit all.

We research and understand the unique context and goals, establishing the specific business case, framework, and measurement metrics.

Solution Design Methodology

Our approach is always human-centred: people drive performance — and we know what drives people.

Our solutions are rooted in rigorous design thinking and utilise proprietary frameworks that we’ve developed, refined, and proven over time.

Full Picture, Full Service

Few agencies today offer the full spectrum of end-to-end services, from research to design to delivery.

As a result, clients often need to engage several providers or end up running limited, piecemeal programs. Our offerings encompass integrated reward fulfilment, including group incentive travel.

A Culture of Learning and Innovation

There’s a lot to be said for the knowledge and skill accumulated over four decades. But no business thrives for that long on complacency.

And while the fundamentals of human behaviour and performance haven’t changed, there are extraordinary opportunities for businesses to understand and engage people in ways they previously couldn’t.

To embrace those opportunities, we innovate constantly:

  • Data-driven – Our Data Lab gives us and our clients powerful insights that shape program design, implementation, iteration, and continuous improvement. Being more informed from the start makes design more robust, while real-time program data allows businesses to react and adapt instantly.

  • Tech-focused – Once, employee engagement relied on posters or annual reviews, channel incentive programs on analogue communications, and rewards on catalogues and warehouses. Today, our suite of apps — bountiXP, performXP, and awardsXP — enable everything to happen accessibly, efficiently, easily, and instantly.

That, we believe, is what makes for real engagement and real loyalty — from employees, partners, and customers.

Join IMA Europe and be part of the future of incentive marketing!