B.TheMarket helps brands to accelerate their gift card program. We are the exclusive gift card program manager for several well-known local and international brands. Ensuring the right strategy and dedication goes into the product, marketing, sales and execution, without any additional internal resources needed.
B.TheMarket runs the entire gift card program and acts as the single point of contact for an extensive (international) sales and distribution network. We take care of everything! We turn our partners’ gift cards into a profitable revenue stream and create an ever-growing audience for our brands.
Thanks to our extensive sales network, B.TheMarket ensures that our clients gift cards are represented at relevant points of sale and benefit from the constantly growing industry. Not one brand is the same and therefore each brand receives an appropriate strategy and a dedicated team. We act as our clients’ external colleagues, we run that extra mile – as if it were our own product!
Our services and client base
Our customer base includes well-known local and international brands, such as Just Eat Takeaway, Decathlon and Holland & Barrett. Our company is present in more than 14 countries across Europe, where we offer our customers a full-service gift card program management: advisory & strategic services, industry knowledge, B2C and B2B sales, financial reconciliation and our white label B2C/B2B e-commerce modules.
The value of gift card programs
Gift cards are an amazing tool to generate additional exposure, marketing, to incentivize and to attract new and valuable customers. Unfortunately, brands do not always recognize the importance of their gift card, or they do not have the resources or in-depth knowledge to manage their gift card program themselves.
We have seen great developments across the B2C and B2B gift card market with our client’s gift cards. Each of them has shown double digit growth numbers over the last years which is exceptional, especially when taking the economic challenges of the regions into account!
Industry outlook
At B.TheMarket we expect that the gift card industry in Europe will continue its growth. We see more and more incentive, loyalty and reward companies including gift cards in their portfolio. As a supplier of white label ecommerce tools to enable B2C and B2B online gift cards, we also see the B2C and B2B digital gifting is on the rise.
Offering a digital gift card with personalized features is not a ‘nice to have’ anymore but a requirement for any gift card brand. Continuing to optimize, grow and re-invent our clients gift card programs is really at the heart of our company.
Visit www.bthemarket.com to learn more about our company or to get in touch!
