Ello Group is a leading provider of customer reward and loyalty programmes in the UK, bringing brands and consumers together for over 19 years. Our primary focus is on delivering innovative reward solutions that build valuable customer relationships and deliver long term customer loyalty and engagement.
Through our solutions, we enable brands to build deeper connections with their customers, ultimately, supporting them to drive new customer acquisition and increase customer retention.
Our products and services
Through our home-grown products tastecard, Gourmet Society and Coffee Club, alongside our extensive network of partners across multiple sectors, and our seamless technical integrations – we can build, broker and deliver high-value benefits for customers that set us apart from the rest of the market.
We are the engine behind some of the UK’s biggest brands, powering some of their most valuable rewards. Our portfolio of long-standing clients includes Compare the Market, Lloyds Bank, Vodafone and The Telegraph along with some new friends such as Vitality, Totum and Boundless.
Customer-focused loyalty solutions
By combining our experience of building our own market leading products and working across various industries, this has taught us a great deal about what works and, more importantly, what does not work to increase customer loyalty.
As a result, our loyalty schemes are designed to meet the evolving expectations of today’s consumers by complimenting their lifestyle and interests. This includes savings on everyday essentials such as dining out, ordering a takeaway or grabbing a coffee, alongside more premium leisure savings such as trips to the cinema and days out at multiple attractions.
Lastly, our insight ensures we can identify and deliver rewards that people want, but equally, creates a mutually beneficial relationship for our partners, enabling us to offer exclusivity at every level.
Industry insights
Now, more than ever, we are seeing increased investment from brands into growing their rewards and benefits for customers whose expectations continue to evolve. This is driven by the ever-growing importance of personalisation and ongoing demand for value.
This means consumers are becoming more discerning, expecting brands to offer rewards that are relevant and tailored to their specific needs. To address this, we at Ello Group leverage advanced data analytics to gain insights into customer behaviour, enabling us to design loyalty schemes that are both personalised and impactful.
This data-driven approach allows us to curate rewards that truly matter to customers, enhancing their overall experience and increasing their brand loyalty.
As the loyalty and rewards industry continues to evolve, Ello Group is at the forefront of these shifts, ready to help brands navigate the future of customer engagement. We are excited to be part of the IMA Europe community and look forward to collaborating with fellow members to drive innovation and deliver exceptional value across the industry.
For more information, visit https://www.ellogroup.co.uk.
Kristina Singleton, Commercial Marketing & Partnerships Director, Ello Group
