Results from a new OnePoll survey show that 75% of citizens in the UK, the US and Australia view themselves as passionate about the environment, and most of them want to learn how to live more sustainably. Although the growing will to act is undeniable, a lot of people still don’t know where to start and what actions have a real impact.
Furthr provides climate action tools to both businesses – through carbon footprint measurements, reduction plans and mitigation projects solutions – and their employees, helping individuals and organisations have a positive impact that they can feel confident and proud about.
How the Furthr platform works
With the Furthr platform, individuals and employees can have that positive impact, today. Firstly, they can understand their own carbon footprint and learn how to change their everyday behaviours to live more sustainably and reach personal Net Zero, with every monthly eco-tip curated to their lifestyle.
Secondly, they can use the tool to fund offset projects across the globe to compensate for their emissions, plant protected trees and keep track of the difference they are making on the ground through regular updates.
Unlocking value from incentives
Since reforestation projects do not cost the earth, there is value in unlocking residual value within each incentive as well. For instance, the leftover change on a gift card could be used with Furthr to fund the planting of a mangrove in the Niger Delta, which over the next 10 years could remove approximately 22 kg of carbon while creating a crucial habitat for local wildlife.
Similarly, a clean water offset project might promote gender equality in sub-Saharan Africa. These actions do tangible good while keeping users interested, beyond the one-off reward.
In the case of our implementation with Perkbox for instance, users can exchange their remaining points for either tree or seagrass seeds planted, and we often find that people come back to redeem multiple times – as they keep planting, their personal forest continues growing in the app.
Transparency and quality assurance
As we keep users interested through regular news and site updates, we also make sure they remain confident about the reality of their impact, by partnering with the best organisations in climate to provide full transparency about each project funded.
Our reforestation partners provide us with regular reports, pre-planting, during planting sessions and post-planting to ensure that the trees funded are healthy and survive in the long-term, and we ensure our offset projects meet the highest quality criteria.
Business applications
To note that if the Furthr platform can be rewarded as an incentive, it can also be used through direct subscription or offered by an employer, either directly or via a benefit portal.
For businesses, it is a strong way to show that they care and understand their employees’ interests as well as a great engagement tool – when funded by employers, users also receive updates about their company’s climate journey and nature projects, finally helping to make corporate sustainability tangible.
