Success in 2025 starts now: How to maximize gift cards in your revenue strategy
2024 Peak may still be fresh in your mind, but shopping habits are evolving fast. Brands are gearing up for an earlier and more intense Peak, meaning reward and incentive providers must be proactive. It’s not just about the 2025 Peak season. From Valentine’s Day and Mother’s Day to Back-to-School and Black Friday, every event […]
What trends will shape your engagement and recognition efforts in 2025?
Are you ready to supercharge your engagement strategies and inspire your team, customers, or partners? In today’s ever-evolving workplace, staying ahead of technological transformations and societal shifts is crucial for success. At BI WORLDWIDE, we’re passionate about helping organisations tackle their biggest challenges by driving positive behaviour change and engagement. Our latest trend reports are […]
Sell the green dream: Make ESG a meaningful brand proposition
As a freelance writer, I’m being approached more than ever to create content that highlights ESG initiatives. Companies are eager to position themselves as sustainability leaders, showcasing their commitment to environmental and social responsibility. The demand for clear, compelling ESG messaging is growing, as brands recognise the need to connect with consumers who prioritise ethical […]
Trendfactory, a leader in corporate gifting, helps foster meaningful moments and express appreciation for colleagues, business partners, and clients.
Trendfactory helps create meaningful moments and show appreciation towards colleagues, business partners, and clients. Since 2004, Trendfactory has been the dedicated B2B partner of Rituals, bringing this premium brand to loyalty partners and business gift dealers across Europe. Headquartered in the Netherlands, we proudly operate in 12 European countries, ensuring seamless service and swift delivery. […]
Bridging the Gap: Episode 1 – Strava: How Member Loyalty Blossoms Through Emotional Connection and Third-Party Incentives
I am really pleased to be able to have been invited again to contribute to the IMA Europe Newsletter through 2025. This year Phil has asked me to run a series of articles looking at brands that bridge the gap between loyalty and incentives, and in episode 1 I’m taking a look at one of […]
Experience-Led Sales promotion and Loyalty Solutions That Drive Results
Inspire Marketing and Loyalty Solutions is a global agency specialising in the creation and delivery of travel, leisure, lifestyle incentives, and reward solutions. Our clients are forward-thinking businesses looking to build customer loyalty, create promotional campaigns, and implement incentive strategies that drive tangible ROI. At the heart of our approach is the power of experience. […]
The power couple of Fintech: Open Banking + AI
The convergence of open banking and artificial intelligence (AI) is revolutionising the way financial services are delivered and experienced. For Marketers managing incentive programmes, loyalty initiatives, and peer-to-peer recognition systems this is a marriage made in heaven. As with any relationship understanding how these technologies work harmoniously together is key. Here’s a deeper look into […]
Search is changing. What shall we do about it?
If your content strategy is still built around Google and TOFU metrics, it could be time for a rethink. Traditionally, success was measured by how many views you could pull in. Traffic, impressions, leads. But the way people find information has changed completely. AI is sweeping up the TOFU queries with its handy ‘Overviews’ feature […]
Terryberry: Experts in Employee Recognition, Benefits, and Wellbeing
At Terryberry, we assist businesses in creating meaningful moments that strengthen engagement, boost morale, and foster a positive workplace culture. Through our top-tier solutions—Be Recognised, Be Saving, and Be Well—we empower organisations to appreciate their employees, support their financial wellbeing, and promote healthier lifestyles. With over a century of expertise in employee engagement, we offer […]
Accor Live Limitless: Unleashing the Power of Loyalty with Third-Party Offers and Incentives
This is my second newsletter article of 2025 and this time I’m looking at the excellent Accor Live Limitless programme, and how they use third party offers and incentives to create engagement with their members. Hope you all find it useful! A loyalty program that goes beyond At the heart of Accor’s success lies a […]