What Kind of Content Do you Actually Need?
I’ve had a rush of new clients (yay, AI hasn’t seen me dispatched into a bin yet!), and I realised that although I write, pretty much every job is different. When people say they want ‘a bit of content’, I’m always interested in what kind. When I say I write, people think of me penning […]
Utilising Blockchain Technology in Customer loyalty Programs: A Comprehensive Analysis
There is ongoing discussion in the loyalty industry about whether blockchain and Web3 have a future in loyalty programs. Some companies like Starbucks stopped using blockchain in their Odyssey program because it did not work well. Several attempts to create cryptocurrency-based loyalty rewards have also failed. This has made many loyalty experts think that blockchain […]
Personas & Data – A Truly Personal Experience
In the 2nd part of this series, we suggested that before embarking on any type of Incentive Travel, it’s hugely important to ask the right questions to help deliver a personal travel experience. Having done so, we can now build an effective programme to deliver the ultimate experience in Incentive Travel. In the example given, […]
God Save The Green: Marketing to Eco Conscious UK Shoppers
Ethical, eco-conscious consumers are no longer outliers in the UK. Despite challenges in the last two years like rising fuel prices and the enhanced cost of supermarket essentials, shoppers across many generational groups seek products that align with their values, even at the expense of affordability. The most recent 2024 study in this area found […]
Cutting Through the Incentive Noise: Redefining How We Make People Smile
Consumers are drowning in incentives. From rewards for shopping and switching services to bonuses for engaging and performing at work – it’s no wonder the allure of incentives is starting to wane. We’re facing a kind of incentive fatigue, and as marketers, it’s our role to recognise this shift and explore how we can make […]
Future of Loyalty: Embracing Subscription-Based Models
In today’s competitive business landscape, customer loyalty has become more crucial than ever. As companies strive to retain customers and build long-lasting relationships, the traditional loyalty program model is evolving in many ways and subscription-based approaches are becoming extremely popular. This shift not only offers a more sustainable revenue stream but also provides a more […]
Do’s & Don’ts of Selecting Incentive Travel Destinations
Choosing the right incentive travel destination involves much more than simply booking the latest hotspot. Today’s travel trends point to a variety of considerations and here are some do’s and don’ts. Don’t fixate on bucket-list destinations Everyone’s dream destinations are different based on what activities they enjoy and what they’ve already seen. Especially for repeat […]
Missed opportunities? What brands overlook in customer experience
As a B2B content writer, I’m often tasked with delving into reports, and I’ve been known to dip back into B2C. I did that recently working on a large e-commerce project, analysing everything from website functions to brand positioning in the UK e-commerce landscape, following my report into the state of play in the USA. […]
Improving Loyalty Programs: The Role of Rewards and Gift Cards in Customer Experience Design
Firstly, I would like to thank you all for welcoming me to your amazing community over the last 12 months and I hope you’ve found my contributions valuable. I have really enjoyed attending all three conferences this year, and speaking in Warsaw and London. Phil and I can see important synergies between the incentives and […]
The Role of Supplier Partner Accountability in Making Events Sustainable
Sustainability has been a buzzword in the events industry for years. While integrating sustainable solutions into events hasn’t always been a priority, brand leaders have shifted toward recognising its importance. Organisations are now making bold social impact pledges around responsible consumption, clean water initiatives, and actively fighting world hunger. For event professionals, delivering sustainable event […]