A New Way to Shop Local: One4all Unlocks High Street Spending Nationwide

London, 6th May 2026 — One4all Gift Cards, part of Blackhawk Network (BHN), is introducing a new way to direct spending into local high streets across the UK. With 98% of Brits saying supporting local businesses matters, and 82% reporting it has become even more important over the past year. From today, One4all Gift Cards […]

FinPerks – The next-generation platform for prepaid products.

finperk

Finperks is building the “Stripe or Adyen” for prepaid value — a white-label platform that connects brands and clients through one simple API. The company’s mission is to unify the fragmented prepaid ecosystem and make it easy for digital platforms, banks, and HR solutions to offer localized prepaid products seamlessly. Our Core Focus Finperks’ first […]

Corporate gifting made simple, accessible, and fast.

gift mall

Giftmall is an international provider of gift card solutions for businesses and users, offering everything from individual certificates to smart reward tools. Founded in 2013, the company has evolved from a single gift card catalogue into an ecosystem designed to help companies effectively engage employees, build customer loyalty, and strengthen partner relationships across Europe, with […]

Bridging Innovation and Loyalty: The New Era of Incentivisation: B4B

B4B

For years, incentives have been viewed as two distinct levers — marketing tools designed to capture customer attention on one side, and HR initiatives created to motivate internal teams on the other. But the landscape has changed. Today, innovation and loyalty are no longer running on parallel tracks; they are converging into a single, interconnected […]

Connecting the global incentive industry though U.S. expertise.

Replink

RepLink is a cloud-based product data and sales enablement platform that connects manufacturers, brand suppliers, incentive company resellers, and representatives across the U.S. incentive and rewards industry — and increasingly, around the world. Developed by The DataDirect Group and proudly serving the U.S. market for nearly three decades, RepLink features more than 100,000 products from […]

Beauty, Brains, and Bonuses: How Sephora Nails Engagement & Loyalty

swayoutcome

It was a real pleasure to see everyone at the London conference a few weeks ago — what a fantastic event, as always! The IMA Europe gatherings continue to be an incredible space for networking, learning, and reconnecting with familiar faces. I’m already looking forward to the 2026 conferences. In this fourth episode of my […]

Turning Incentives Into Lasting Loyalty Inside the Workforce

b4bpayments

Agencies thrive on collaboration, creativity, and the ability to deliver exceptional work under pressure. However, when internal teams lose motivation or connection, whether to their tasks or one another, performance, culture, and retention can suffer. How can this be prevented before it becomes a problem? The answer often lies in how teams are recognised and […]

A simple content & SEO playbook to use today!

elaine keep

Usually, November is my busiest time for content strategy. Christmas campaigns need to be nailed, and at the same time, clients want their content mapped out for the year ahead. It might feel early, but I can sense you’d like to get ahead of the curve. With that in mind, here’s a step-by-step strategy I […]