FinPerks – The next-generation platform for prepaid products.
Finperks is building the “Stripe or Adyen” for prepaid value — a white-label platform that connects brands and clients through one simple API. The company’s mission is to unify the fragmented prepaid ecosystem and make it easy for digital platforms, banks, and HR solutions to offer localized prepaid products seamlessly. Our Core Focus Finperks’ first […]
Corporate gifting made simple, accessible, and fast.
Giftmall is an international provider of gift card solutions for businesses and users, offering everything from individual certificates to smart reward tools. Founded in 2013, the company has evolved from a single gift card catalogue into an ecosystem designed to help companies effectively engage employees, build customer loyalty, and strengthen partner relationships across Europe, with […]
Bridging Innovation and Loyalty: The New Era of Incentivisation: B4B
For years, incentives have been viewed as two distinct levers — marketing tools designed to capture customer attention on one side, and HR initiatives created to motivate internal teams on the other. But the landscape has changed. Today, innovation and loyalty are no longer running on parallel tracks; they are converging into a single, interconnected […]
Connecting the global incentive industry though U.S. expertise.
RepLink is a cloud-based product data and sales enablement platform that connects manufacturers, brand suppliers, incentive company resellers, and representatives across the U.S. incentive and rewards industry — and increasingly, around the world. Developed by The DataDirect Group and proudly serving the U.S. market for nearly three decades, RepLink features more than 100,000 products from […]
Beauty, Brains, and Bonuses: How Sephora Nails Engagement & Loyalty
It was a real pleasure to see everyone at the London conference a few weeks ago — what a fantastic event, as always! The IMA Europe gatherings continue to be an incredible space for networking, learning, and reconnecting with familiar faces. I’m already looking forward to the 2026 conferences. In this fourth episode of my […]
Rewards without borders, friction or limits: Welcome to the age of universal reward payouts.
The best reward isn’t the flashiest or the highest dollar amount. It’s the one that lands instantly, feels personal, and gives the recipient real control.That’s what today’s incentive landscape demands. because today’s customer is asking, Can I spend this where I actually shop? Can I get this in my currency? Can I use it now, […]
Turning Incentives Into Lasting Loyalty Inside the Workforce
Agencies thrive on collaboration, creativity, and the ability to deliver exceptional work under pressure. However, when internal teams lose motivation or connection, whether to their tasks or one another, performance, culture, and retention can suffer. How can this be prevented before it becomes a problem? The answer often lies in how teams are recognised and […]
A simple content & SEO playbook to use today!
Usually, November is my busiest time for content strategy. Christmas campaigns need to be nailed, and at the same time, clients want their content mapped out for the year ahead. It might feel early, but I can sense you’d like to get ahead of the curve. With that in mind, here’s a step-by-step strategy I […]
Bridging the Gap: Episode 4 – Automotive Loyalty programmes excel through incentives, merchandise and rewards
Bridging the gap: Episode 4 – Automotive loyalty programmes excel through incentives, merchandise and rewards The relationship between Porsche and its owners is less a commercial transaction and more a passionate, lifelong commitment. This means that its approach to loyalty is not about accumulating points for a free mug or a gift card. Instead, it’s […]
What Kind of Content Do you Actually Need?
I’ve had a rush of new clients (yay, AI hasn’t seen me dispatched into a bin yet!), and I realised that although I write, pretty much every job is different. When people say they want ‘a bit of content’, I’m always interested in what kind. When I say I write, people think of me penning […]