Poland’s Leading Shopping Platform
Allegro is Poland’s most popular shopping platform and the largest e-commerce player of European origin. Operating a marketplace model, it enables millions of shoppers to find whatever they need from thousands of merchants. Today, the platform not only anchors Polish e-commerce; it has become a national economic flywheel, celebrating its 25th birthday with an impact that now reaches about 1% of Poland’s GDP.
Allegro Smart!
Allegro Smart! ⎼ the largest online loyalty scheme in Central and Eastern Europe ⎼ boasts an NPS of 90 and has already saved users over PLN 15 billion in shipping costs.
Allegro Pay and Delivery Network
Allegro Pay’s buy-now-pay-later service gives shoppers modern, secure credit at checkout, while a dense network of pickup points ⎼ including Allegro One Box lockers and the Allegro Delivery program ⎼ ensures fast, convenient fulfillment.
Innovation and Growth for 25 Years
For a quarter-century, Allegro has shown that innovation and loyalty can power a self-reinforcing flywheel for both merchants and shoppers. More than 160,000 sellers on Allegro benefit not only from 21 million active buyers but also from advanced technology, advertising tools, business-education programs, and seamless regional logistics. Customer-centric growth engines in fintech, advertising, and delivery further deepen that engagement.
Talent and Regional Impact
By attracting and developing top professionals across Poland and the wider CEE region, the company keeps its marketplace ⎼ and the businesses that depend on it ⎼ at the forefront of digital commerce.
