Being the innovative and reliable partner for merchants’ gift card programs, SELP stands as the only company on the market with true end-to-end expertise. The company covers every step of the process — from card manufacturing to digital platform management and global distribution.

SELP’s Key Capabilities

• Card manufacturing in three factories located in France.
• Fulfillment and worldwide distribution.
• Gift card platforms for private customers, businesses, and back-office management.
• Network of partners operating in 25 countries.
• Government-grade security standards — SELP also produces passports and ID cards for over 60 countries.

Insights into the Sector

Gift cards today serve multiple purposes: gifts, rewards, compensation, loyalty programs, and budgeting tools. They have become an essential element in both consumer lifestyles and retailers’ revenue strategies.

While consumers increasingly adopt gift cards as part of everyday shopping habits, there is still significant potential for further growth — especially in helping boost purchasing power.

The recently published World Payment Report highlights the continuing decline of cash and the shift toward digital payment solutions. Gift cards are part of this global trend.
To sustain this momentum, the industry must continue developing new technologies, enhancing security against fraud, and expanding retail adoption worldwide.

How SELP Aligns with Market Trends

1. Card Manufacturing

SELP’s factories operate at full capacity to produce secure and sustainable gift cards using recycled and recyclable materials.
Each year, SELP manufactures more than 400 million cards and over 1 billion prepaid documents. The company constantly introduces innovations to reduce fraud and strengthen product security.

2. Distribution

SELP views gift cards as a key instrument for supporting purchasing power. The company focuses on onboarding new merchants through strategic partnerships and expanding market access.
In the past year, €250 million in face value passed through SELP’s APIs — a figure expected to double within the next three years.

Conclusion

By combining advanced manufacturing, secure digital platforms, and global distribution, SELP continues to shape the future of gift card solutions worldwide.